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Confidence Issue: Iyia Liu

Iyia Liu first became known to us, when the media published a story on her business showcasing how a 23 year old New Zealander paid Kylie Jenner $200,000 to post a picture of her promoting Iyia’s waist trainers. Two years on and Iyia is a total girl boss, self made multi – millionaire with a few more business ventures under her Gucci belt.

Who is Iyia Liu?

24 year old girl from Auckland, North Shore! Loves dogs, fashion and food.

What made you want to be involved in the fashion/beauty world and want to create your own business within it?

I’ve always loved the idea of buying and selling online. From a young age I felt that this was a sort of passive income. You purchase something, re-brand it, market it, promote it, and it sells online, and you don’t have to do a lot or trade your time for money, so I’ve sold multiple products that I have an interest in myself.

What does confidence mean to you and how do you approach this in your everyday life?

Confidence is being able to be yourself, to be able to feel

What empowers you as a woman?

Knowledge. The more I learn, the more I feel empowered.

What knocks your confidence down and how do you deal with that?

Sometimes snarky comments for example on a news article, or even comparing myself to others. But I get over it pretty quickly, I just think about all the positive things in my life, and to the mean comments, I’m assuming that the people that write those comments must have a pretty dud life themselves, or they wouldn’t be spending their time, probably alone, writing nasty things about strangers online.

How has confidence helped you with starting up your waist training business and then going on to start Luxe Fitness?

There have been times where I had been embarrassed about starting my own business, in the very beginning – you know, when you’re not doing so well, and you think “people are probably making fun of me or laughing at my expense about it.”, but you sort of just need to overcome those thoughts and push on, waist trainer I was a little nervous, but Luxe Fitness I was much more confident because I knew what I was doing a little bit more.

Do you see being a successful entrepreneur helping empower other women? If so, how?

Yes – since my stories in the media, I’ve had hundreds of people, a lot of them women, contacting me that they started their own business because of my story, and that my story gave them that confidence. It’s amazing, but it’s true – if I can do it, you can do it too.

What advice would you give our customers about self confidence and believing in themselves, embracing themselves for who they really are?

When I was younger, I really did care about what people thought about me. I would change the way I acted towards different people, some times do things out of my character just to impress people. And over time, you just learn that theres no point. Focus on yourself, focus on improving yourself, improving your life, and you’ll find you live a much happier and fulfilled life this way.

What piece of clothing makes you feel confident to take on the world?

My favourite feature are my legs, so I like to wear shorts, or a dress or skirt and heels to elongate them!

Do you think your style and the way you dress has evolved as you have become more confident within yourself?

I can’t really remember what I used to wear compared to now, but I do love to wear unique and more out there stuff vs comfortable clothing, and I definitely think confidence does influencer your dress sense,

What women inspire you?

Mostly business women – Sophia Amouruso (Nastygal Founder), Kylie Jenner, Tammy Hembrow – women that are driven, strategic and smart.

What’s your favourite piece out of The Borrowed Collective and why?

Talulah Shadow Dance Crossover Minidress – I love the cut of it and the colour and frills are so pretty!


You can find Iyia on her website or instagram x

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Confidence Issue: Eve Silcock

Eve Silcock has been on our radar for some time now. This girl boss always inspires us to head out doors, be a little more adventurous and has us hooked on all of her make up looks. This has definitely been one of our favourite confident pieces so far. I’m sure you will love it (and her) as much as we sure did!

Who is Eve Silcock?

Sometimes I feel like I live two lives! Half the time my life revolves around fashion & beauty, while the other half is all about going on adventures and exploring the wider Queenstown and Otago region. You’d find me going 4WDing and camping in the bush, or going snowboarding and ski touring in the middle of nowhere. When I’m not off grid you’d find me working on one of my businesses, I’m a sucker for punishment and am constantly spread incredibly thin across a number of projects! EVE Makeup Artistry definitely keeps me the busiest with Queenstown being a hugely popular wedding destination. This year the EVE team has grown from being just me to bringing on board a second makeup artist and a beauty therapist, which is super exciting! My second business is EVE Lashes, which I’m extremely passionate about. It’s a subscription service for false eyelashes as well as offering lashes for individual purchase too. All our lashes are cruelty-free, comfortable to wear and handmade, with a big focus on teaching makeup lovers how to apply lashes and removing the stigma that it’s too hard. Earlier this year I also decided to start a blog, which is predominately focused around fashion with a touch of beauty and lifestyle. I love creating fun outfits and I really try to focus on keeping them affordable and sharing my tips with others.


What made you want to be involved in the fashion/beauty world?


Without realising it at the time, I grew up around fashion and beauty. My sister won Miss World New Zealand in 1999 and went on to Miss World (I was 9 years old at the time), my Mum was also a makeup artist when I was young so I spent many years just watching. Throughout my teens and early 20s I always loved playing with makeup and being creative with my outfits, but never thought I’d be able to make a career out of it, so went to uni and ended up in the corporate industry. It really wasn’t until I moved to Queenstown and spent some time here that it occurred to me that I could turn the beauty and fashion thing into a career.


What empowers you as a woman?


That I can do anything I put my mind to and the fact that I’m a woman has absolutely nothing to do with it. For example, I love that not only can I slay a makeup look or put together a killer outfit and run multiple businesses, but I can also fix code on my website, winch the truck out of a situation when we go 4WDing, or be snowboarding in the backcountry in a total whiteout (not something I would recommend in hindsight haha) – all with my 2cm long stiletto nails .


What knocks your confidence down and how do you deal with that?


Feeling overwhelmed with my workload and getting stressed out over it, definitely knocks my confidence. I’ve come to terms with the fact that you can’t have the highs without the lows and I always remind myself if running your own business was easy, everyone would be doing it! I have got much better at dealing with it by making a list of what is stressing me out, and breaking it down into priorities so I have a visual of what I need to focus on, one task at a time.

How has confidence helped you with starting up your own business freelancing as a makeup artist and creating EVE lashes? 

When I first moved to Queenstown I really struggled with a lot of anxiety and it stopped me from doing a lot of basic daily tasks and in those early months of living down here, at the time I would have told you didn’t have what it took to run my own business if I’m being truly honest. So I really started at zero and it’s been quite a journey to get to where I am today from a personal development and growth perspective. Basically, I spent a lot of time thinking about what I wanted for my future and the lifestyle I wanted to live. Once I came to terms with the fact that I was 100% in control of turning my “want” into a reality, I really grew as a person and so did my confidence. It made me realise I can achieve anything I put my mind to and I’ve never looked back!


Do you see being a makeup artist helping empower other women? If so, how?

Absolutely, every day I watch women’s reactions when they look in the mirror after I’ve finished their makeup and see their face light up and confidence increase, which is a hugely rewarding feeling knowing you’ve enhanced someone’s natural beauty and left them feeling great about themselves

Do you think your style and the way you dress has evolved as you have become more confident within yourself?

OMG YES! I used to have so many “requirements” to make me love or buy an outfit like tops had to be long in back to cover my bum and I’d never wear anything backless because it meant I couldn’t wear a padded bra and I was so self-conscious of my small boobs. As I have got more confidence in myself and with my own appearance I have let things like this go quite a bit and I enjoy a much wider range of styles than previously I wouldn’t have worn. Also as I have got more confidence in myself it has allowed me to be more adventurous with cutting my hair really short, I love that I don’t have to have long hair to feel feminine.


What women inspire you? 


All the women I am close friends with that are running their own businesses, I see them working so hard and killing it in their industries and they really inspire me to dig deep and keep going when it all feels too hard! To name a few; Becks Robinson owner of Charlotte Lane Clothing. Laura Moore owner of Ignition Self Drive Adventures. Emily Scott owner of Waitomo Hilltop Glamping, Taryn Kelly owner of  Japan Car Culture.


What’s your favourite piece out of The Borrowed Collective and why?


Oh man, this is a hard one, there are so many beautiful pieces! I think if I had to pick one it would be the Malaia Dress from PIA, I think the fabric is super cute and its such a beautiful colour for Spring!


You can follow Eve on Instagram here or check out her website here xx